FORMA / ART DIRECTION
Build a visual world worth entering.
Build a visual world worth entering.
Build a visual world worth entering.
Bring consistency to a campaign, editorial series or launch. Art direction connects the story to an image language that collaborators can understand, produce and adapt.
Bring consistency to a campaign, editorial series or launch. Art direction connects the story to an image language that collaborators can understand, produce and adapt.
Bring consistency to a campaign, editorial series or launch. Art direction connects the story to an image language that collaborators can understand, produce and adapt.
01
01
Start with the story
Start with the story
Start with the story
Clarify the message, audience, channels and production constraints. Reference research identifies useful principles rather than a collection of looks to imitate, giving the direction a purpose beyond decoration.
Clarify the message, audience, channels and production constraints. Reference research identifies useful principles rather than a collection of looks to imitate, giving the direction a purpose beyond decoration.
02
02
Give collaborators a shared language
Give collaborators a shared language
Give collaborators a shared language
A direction can define image mood, framing, lighting, color relationships, typographic behavior and composition. Key examples show how those choices work across the actual formats the project needs.
A direction can define image mood, framing, lighting, color relationships, typographic behavior and composition. Key examples show how those choices work across the actual formats the project needs.
03
03
Keep production grounded
Keep production grounded
Keep production grounded
The scope identifies shot needs, asset formats, review stages and handover requirements. Photography, illustration, talent, locations and third-party licensing are quoted separately when needed. Final usage rights should be agreed with the relevant creators.
The scope identifies shot needs, asset formats, review stages and handover requirements. Photography, illustration, talent, locations and third-party licensing are quoted separately when needed. Final usage rights should be agreed with the relevant creators.
IDEA / EXPRESSION / APPLICATION
A direction collaborators can read.
A direction collaborators can read.
A direction collaborators can read.
STORY
What should it communicate?
What should it communicate?
Message, audience and the format.
IMAGE
How should it feel?
How should it feel?
Framing, lighting and color relationships.
PRODUCTION
What needs to be made?
What needs to be made?
Asset needs, review stages and handover.