FORMA / PROCESS

Room to explore. A route to delivery.

Room to explore. A route to delivery.

Room to explore. A route to delivery.

A clear process creates space for good work. Each engagement defines the brief, review stages, responsibilities and final deliverables before production begins.

A clear process creates space for good work. Each engagement defines the brief, review stages, responsibilities and final deliverables before production begins.

A clear process creates space for good work. Each engagement defines the brief, review stages, responsibilities and final deliverables before production begins.

IDEA / EXPRESSION / APPLICATION

A route that leaves room for exploration.

A route that leaves room for exploration.

A route that leaves room for exploration.

01

Frame

Frame

A written brief and a shared definition of the work.

02

Develop

Develop

Considered directions, applications and defined reviews.

03

Deliver

Deliver

Agreed assets and guidance for practical use.

01

01

01

01 / Frame the brief

01 / Frame the brief

01 / Frame the brief

We discuss your objectives, audience, existing materials and constraints. A written scope sets deliverables, a proposed schedule and responsibilities, including what is needed from your team and what sits outside the engagement.

We discuss your objectives, audience, existing materials and constraints. A written scope sets deliverables, a proposed schedule and responsibilities, including what is needed from your team and what sits outside the engagement.

02

02

02

02 / Develop the direction

02 / Develop the direction

02 / Develop the direction

Research and exploration lead to a considered creative route. Reviews are anchored to the brief, and feedback is collected in a clear, agreed format. The number of directions and revision rounds is specified in the scope.

Research and exploration lead to a considered creative route. Reviews are anchored to the brief, and feedback is collected in a clear, agreed format. The number of directions and revision rounds is specified in the scope.

03

03

03

03 / Refine the system

03 / Refine the system

03 / Refine the system

The selected direction is applied to the agreed touchpoints. We check consistency, hierarchy and practical use, resolve the important edge cases and prepare the files or components needed for handover.

The selected direction is applied to the agreed touchpoints. We check consistency, hierarchy and practical use, resolve the important edge cases and prepare the files or components needed for handover.

04

04

04

04 / Deliver with context

04 / Deliver with context

04 / Deliver with context

Final materials arrive with the usage notes agreed in the brief. You receive an organized handover and a walkthrough of the system. Additional applications or ongoing support can be scoped as a separate engagement.

Final materials arrive with the usage notes agreed in the brief. You receive an organized handover and a walkthrough of the system. Additional applications or ongoing support can be scoped as a separate engagement.

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