FORMA / BRAND IDENTITY
Identity with a point of view.
Identity with a point of view.
Identity with a point of view.
A recognizable brand is more than a mark. It is a set of choices that explains who you are, makes your offer easier to understand and holds together wherever people meet you.
A recognizable brand is more than a mark. It is a set of choices that explains who you are, makes your offer easier to understand and holds together wherever people meet you.
A recognizable brand is more than a mark. It is a set of choices that explains who you are, makes your offer easier to understand and holds together wherever people meet you.
01
01
Define what needs to be expressed
Define what needs to be expressed
Define what needs to be expressed
We begin with your audience, offer and context. Existing positioning, customer insights and business constraints inform a concise creative brief. Where strategy is unresolved, we agree the research needed before visual exploration.
We begin with your audience, offer and context. Existing positioning, customer insights and business constraints inform a concise creative brief. Where strategy is unresolved, we agree the research needed before visual exploration.
02
02
Explore a direction with intention
Explore a direction with intention
Explore a direction with intention
A small number of considered directions connect visual decisions to the brief. Typography, color, composition and a core mark are reviewed as a system, using relevant applications rather than isolated logo slides.
A small number of considered directions connect visual decisions to the brief. Typography, color, composition and a core mark are reviewed as a system, using relevant applications rather than isolated logo slides.
03
03
Make the system usable
Make the system usable
Make the system usable
The agreed scope can include primary and secondary marks, a color palette, typography recommendations, example applications and a concise usage guide. Final formats, font licensing and production needs are specified before the project starts.
The agreed scope can include primary and secondary marks, a color palette, typography recommendations, example applications and a concise usage guide. Final formats, font licensing and production needs are specified before the project starts.
IDEA / EXPRESSION / APPLICATION
A system, not an isolated mark.
A system, not an isolated mark.
A system, not an isolated mark.
01 / FOUNDATION
The idea
The idea
Audience, offer and a focused creative brief.
02 / EXPRESSION
The language
The language
Typography, color and composition explored together.
03 / APPLICATION
The system
The system
Usable decisions across the touchpoints that matter.