Art direction
Afterhours
Afterhours
Afterhours
An independent visual exploration for a fictional culture platform.
An independent visual exploration for a fictional culture platform.
An independent visual exploration for a fictional culture platform.
SYSTEM / APPLICATIONS
The idea, made visible.
The idea, made visible.
The idea, made visible.
A visual language
Across the touchpoints
Original fictional identity and application studies. These examples demonstrate the design system; they are not commissioned client work.
01
01
The brief
The brief
The brief
An independent visual exploration for a fictional culture platform centered on the energy of work and life after the usual schedule. The direction needed to feel expressive while remaining adaptable across a recurring editorial series.
An independent visual exploration for a fictional culture platform centered on the energy of work and life after the usual schedule. The direction needed to feel expressive while remaining adaptable across a recurring editorial series.
02
02
The idea
The idea
The idea
High contrast, saturated color and compact typographic gestures create an atmosphere of anticipation. The identity draws its character from rhythm and composition rather than illustrative mascots or literal nightlife symbols.
High contrast, saturated color and compact typographic gestures create an atmosphere of anticipation. The identity draws its character from rhythm and composition rather than illustrative mascots or literal nightlife symbols.
03
03
The expression
The expression
The expression
Poster-scale compositions explore the balance between a recognizable series identity and changing content. The hierarchy is designed to preserve readability as imagery and campaign messages vary across formats.
Poster-scale compositions explore the balance between a recognizable series identity and changing content. The hierarchy is designed to preserve readability as imagery and campaign messages vary across formats.
04
04
Scope & disclosure
Scope & disclosure
Scope & disclosure
Art direction concept, poster studies, color relationships and typographic treatments. Original demonstration work by PeteraxTemplates; no event attendance, audience growth or client endorsement is claimed.
Art direction concept, poster studies, color relationships and typographic treatments. Original demonstration work by PeteraxTemplates; no event attendance, audience growth or client endorsement is claimed.