Visual system
Common Ground
Common Ground
Common Ground
A concept identity built around shared spaces and conversation.
A concept identity built around shared spaces and conversation.
A concept identity built around shared spaces and conversation.
SYSTEM / APPLICATIONS
The idea, made visible.
The idea, made visible.
The idea, made visible.
A visual language
Across the touchpoints
Original fictional identity and application studies. These examples demonstrate the design system; they are not commissioned client work.
01
01
The brief
The brief
The brief
A concept identity for a fictional initiative organized around shared spaces and conversation. The challenge was to make an open, community-oriented idea feel coherent without reducing it to a generic symbol of togetherness.
A concept identity for a fictional initiative organized around shared spaces and conversation. The challenge was to make an open, community-oriented idea feel coherent without reducing it to a generic symbol of togetherness.
02
02
The idea
The idea
The idea
A modular visual language suggests connection through relationships between elements. A clear grid, approachable typography and contrasting areas of color give the system structure while allowing different messages to find their own place.
A modular visual language suggests connection through relationships between elements. A clear grid, approachable typography and contrasting areas of color give the system structure while allowing different messages to find their own place.
03
03
The expression
The expression
The expression
The exploration applies the core language to communications and digital compositions. Flexible modules can hold short statements, longer information and visual material without changing the underlying hierarchy.
The exploration applies the core language to communications and digital compositions. Flexible modules can hold short statements, longer information and visual material without changing the underlying hierarchy.
04
04
Scope & disclosure
Scope & disclosure
Scope & disclosure
Concept visual system, core identity direction and demonstration applications. All content is fictional and should be replaced with the buyer’s own project, evidence and final licensed materials.
Concept visual system, core identity direction and demonstration applications. All content is fictional and should be replaced with the buyer’s own project, evidence and final licensed materials.