Brand identity
Off Script
Off Script
Off Script
A self-initiated identity about going beyond the expected.
A self-initiated identity about going beyond the expected.
A self-initiated identity about going beyond the expected.
SYSTEM / APPLICATIONS
The idea, made visible.
The idea, made visible.
The idea, made visible.
A visual language
Across the touchpoints
Original fictional identity and application studies. These examples demonstrate the design system; they are not commissioned client work.
01
01
The brief
The brief
The brief
A self-initiated identity study for a fictional creative platform encouraging people to move beyond familiar ideas. The challenge was to express independence without losing the clarity needed for a flexible publishing system.
A self-initiated identity study for a fictional creative platform encouraging people to move beyond familiar ideas. The challenge was to express independence without losing the clarity needed for a flexible publishing system.
02
02
The idea
The idea
The idea
A forceful typographic voice pairs with an electric blue and lime palette. Cropped scale and deliberate interruptions echo the idea of stepping outside an expected script, while a restrained grid keeps the composition legible.
A forceful typographic voice pairs with an electric blue and lime palette. Cropped scale and deliberate interruptions echo the idea of stepping outside an expected script, while a restrained grid keeps the composition legible.
03
03
The expression
The expression
The expression
The direction is explored through a poster-led visual system and digital compositions. Consistent hierarchy makes the mark and supporting messages work at different scales; contrast and negative space keep the strongest moments from competing with each other.
The direction is explored through a poster-led visual system and digital compositions. Consistent hierarchy makes the mark and supporting messages work at different scales; contrast and negative space keep the strongest moments from competing with each other.
04
04
Scope & disclosure
Scope & disclosure
Scope & disclosure
Concept identity, typographic direction, color palette and demonstration applications. Original fictional study by PeteraxTemplates; no client relationship, launch or commercial outcome is implied.
Concept identity, typographic direction, color palette and demonstration applications. Original fictional study by PeteraxTemplates; no client relationship, launch or commercial outcome is implied.